Saturday, 13 October 2012

Elements: Logo development

This is the logo Yaf and I have collaboratively 
decided to take further.  We felt it had a strong 
connection to the visual culture of Hip- Hop 
that wouldn't alienate our audience.  It also takes
the four elements of our exhibition which will 
strengthen our concept 


















We chose to italicise the letterforms because it
gave the word more movement that reflected the 
content.  Less rigid.  The type layout gives a 
boarder that helps with application onto other 
mediums and products.















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