what we're all about over the course of this project it is
completely needed. It's easy to lose sight of the initial
message when you get so passionate about the content
- much like we are.
So, initially, that was a job me and Yaf both felt best
delegated to me.
My plan was to start with a quote. A summative quote
on what we thought Hip- Hop was all about alongside
exactly what it is we are trying to achieve. A few of the
results are as follows:
”The World Is Yours”
- Nas, The World Is Yours
“You know the wisdom is reflected the knowledge when
its manifested, If not fed in due time the mind is anorexic”
- Cormega, American Beauty
I finally chose on the two quotes above as they reflect the
positivity and educational aspect of our project. Whilst
the meanings of both also resonate with the whole idea
behind Hip -Hop.
My reason for wording it in such a lyrical, more ambiguous
fashion is that it reflects more what our whole project is based
upon: educating by means of experience and thought provocation.
The reader has to read the text to understand what is being said.
No skimming.
To try and trick the viewer into reading the whole manifesto i've
adopted manipulative techniques. For example, i've made the
margins as large as possible so it looks like there is less information
on the page- not too overbearing. To do this I decreased the pointsize
as small as readably possible alongside a typeface with a small
x- height to save space. I have also increased the leading and
kerning so that it looks relaxed on the page.
To start with a thought provoking quote makes sense, and to finish
on an uplifting and positive quote ties everything together.
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