Stock considerations

If we can get the colour of the stock right.  It's all 
going to be better than good.  We just have to 
remember to keep with a colour scheme.  This has to be 
decided before the promo goes out, before the wayfinding 
gets sent to print etc.

Limitations, Economics: Evolution of design

After visiting Catalogue to talk to them about the 
possibilities of printing through Riso, our final 
promotional designs have changed somewhat.

Where our designs started focusing more on imagery and 
manipulation of it's visibility through experimentation 
with opacity, we found from Catalogue that this would 
not translate to printed matter.  Which was really annoying 
because of how happy we were with the designs.  BUT, this
 is how it is, so for now, our designs have regressed back to 
experimentation with stock to communicate our ideas.  

The design will constantly be changing after deadline 
because it is a live brief for late March 2013.

Elements: Promo > Progress

We made a lot of progress today.  

When misaligning the cut down a5's on the rounded wall 

I suggested a boarder- Yaf then agreed for reasons much 

more relevant than my own.  We came to the conclusion 

that by adding a boarder to the A3 artwork it would help it 

pop a little more because of only using one colour plus stock.  

We then realised that it would help the viewer understand how 

the cut-down a5 versions are supposed to originally be arranged 

by the angle of the boarder.  Showing that the movement of hip hop 

is only complete when all four elements are pieced together- much 

like the exhibition.

Elements exhibition- I just got an idea

Inspired by this luvlee piece of work right eere:

Its important to remember the type of audience we
are aiming this exhibition at.  They are more likely to 
understand and appreciate the joy of discovering the
lyricism of emceeing and rapping with an audio / visual
combo.

This idea solves that problem.  Now to design & mock - up.

Elements: Exhibition promotion

Once again, economical thinking:

                                                                                                                                     

Make sure there is a single element in each of the four posters.

So, because to save money we will be cutting the A2 posters

down to A4, we need to make sure there are no elements

(each of the four shapes) overlapping these areas.

By assigning each individual element to a specific A4 area of 

the A2 poster it puts the emphasis on the elements.  The fact that

the message isn't communicated clearly individually is exactly 

what we want to achieve.  Hip hop is only hip hop when

all the elements are together.  Individually they are all beautiful,

but only when they are together do they create this powerful

movement.  This is what has inspired us for the promo concept. 

 

A closer & more informative look at the application:

Printed, proofed & evaluated.

- a lot of rectification needed:

d

Elements: economical colour application

Smokin Raps, '86.

I saw this in 'The book of Hip Hop cover art' and 

had a slight brainwave on the colour scheme 

application to the event.  

Because we are riso printing, we want to use as few

colours as possible to keep costs down.

Using this type of imagery to inform our economical

decisions within the design process we will create

an identity that will truthfully reflect the visual 

culture of hHip Hop, whilst successfully answering our

costing issues.

I've had a few ideas to do with application already:

-  Promo

4D design incorporating colour, slowly revealing 

context.  To exploit this we would need to do our

research into busy streets where the majority of 

our audience would frequent.

By printing more copies of single colour, and 

significantly less of the four colour posters we

would save a chunk of money from our budget.

-  Wayfinding:

The print process is the main area driving the 

design decisions.