Monday, 29 October 2012

Elements: economical colour application


Smokin Raps, '86.





I saw this in 'The book of Hip Hop cover art' and 
had a slight brainwave on the colour scheme 
application to the event.  

Because we are riso printing, we want to use as few
colours as possible to keep costs down.

Using this type of imagery to inform our economical
decisions within the design process we will create
an identity that will truthfully reflect the visual 
culture of hHip Hop, whilst successfully answering our
costing issues.

I've had a few ideas to do with application already:

-  Promo



4D design incorporating colour, slowly revealing 
context.  To exploit this we would need to do our
research into busy streets where the majority of 
our audience would frequent.

By printing more copies of single colour, and 
significantly less of the four colour posters we
would save a chunk of money from our budget.

-  Wayfinding:


The print process is the main area driving the 
design decisions.


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