of the publication uploaded onto the folder we were all
working from I got very confused and called a meeting.
The visual inconsistencies from layout of the content to
promotional work were vast.
My role is to now work alongside another designer with
everything that isn't the layout of the content. This is not
what I would have chosen if I knew straight off, but there
is nothing I can do about it now.
The piece that brought all of this to my attention was:
Seeing this made me ask quite a few questions. One was
what exactly it is that they want me to do. And the next
was, 'is there enough communication?'. I thought this
because of typefaces. The type doesn't at all reflect the
tone of the magazine and content as a whole.
We all decided that based on the whole identity, Gill
Sans and Times would work best together to successfully
communicate the knowledgeable; classic; contemporary
tone they are going for.
[INSERT ANNOTATED PRINT OUT]
Looking back at the initial layout concepts I had come up
with, this poster really does not reflect that. However, I
couldn't persuade the creators that they should go in another
direction to keep visual consistency, so, we opted for an
improvement on the existing poster.
We're all learning to work with one another and learning
from each other. It's hard but it is very necessary.
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