Post - crit with Andy on Wednesday, amendments;
considerations & experimentation.
Andy's point was that the type was too jarring against the logo.
The serif looked almost decorative against the geometric shapes
of the elements. He proposed we look at more Bauhaus
influenced typefaces that would marry respectfully with the
surrounding visuals.
Anti - design. Justification. So, no!
Final logo concept.
We tried to take a more structured direction, but all
it did was reiterate the fact that this was the correct
aesthetic to go for.
talk about how it is relevant. i.e .juxtaposition
of geometric and shape etc
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