Thursday, 11 October 2012

Elements; Logo development

Post - crit with Andy on Wednesday, amendments; 
considerations & experimentation.


Andy's point was that the type was too jarring against the logo.  
The serif looked almost decorative against the geometric shapes 
of the elements.  He proposed we look at more Bauhaus 
influenced typefaces that would marry respectfully with the
surrounding visuals.

Anti - design.  Justification.  So, no!

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