This is the logo Yaf and I have collaboratively
decided to take further. We felt it had a strong
connection to the visual culture of Hip- Hop
that wouldn't alienate our audience. It also takes
the four elements of our exhibition which will
strengthen our concept
We chose to italicise the letterforms because it
gave the word more movement that reflected the
content. Less rigid. The type layout gives a
boarder that helps with application onto other
mediums and products.
Post - crit with Andy on Wednesday, amendments;
considerations & experimentation.
Andy's point was that the type was too jarring against the logo.
The serif looked almost decorative against the geometric shapes
of the elements. He proposed we look at more Bauhaus
influenced typefaces that would marry respectfully with the
surrounding visuals.
Anti - design. Justification. So, no!
