After thinking about how ideas and information spreads, we realised that from our research most of the time it's through word of mouth- unless you have a lot of money for big time advertising. Essentially this is 'the domino effect' - you tell two people, all of those people tell two people- quickly the number multiplies. This is the general principle we are going to be using throughout the project.
Above are the final board designs for our pitch on friday outlining the concept, the content and our method of delivery.
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