Collection 100, Leaflet design

After Fridays crit i've found that I can take this idea of charity promotion much further.  To make the brief live I was going to place posters in areas where people would notice them.  However, if I create a leaflet it is arguably a more direct way of communicating to them- if I make it visually engaging enough.


Below are the beginnings of my design.  I have started looking at how I can fold the leaflet and what these folds conceal and reveal.  I think one of the main aspects to making the leaflet engaging is to make it interactive- an interesting fold can achieve this.
Check out Context blog for some interesting folds.

The front/ title page is no.1.  Then open it up and 'technically' it would be page 5 next to page 2, but for the purpose of unveiling information it is no.3.  The viewer then pulls no.3 to the right to reveal 4 and 5- hopefully a full final resolution that works with.