Speaking from experience, New angle

From the previous direction boards we both saw some potential with the postcard format.  For example, creating an envelope that would hold them inside, giving it a more personal touch.  We just felt that the book format has bee done so many times, it has become dull.  The fact that we are focusing more on the designs of the print processes (to inspire people to seek them out) rather than a step by step guide of how to do the processes, means that we can take a less orthodox approach in which the delivery will only heighten the inspiration and improve the quality of the concept.  Originality- hopefully.