Screenprinting:
Me and Sadie realised we had not done anything with regards to the backs of the postcards yet. Our initial idea was to say where the process can be done, what you need to bring in preparation and also our own opinion on the process. However, after speaking to many people on the course we changed our minds. To give the postcards less of an agenda we felt it would be helpful to say what the process was and where it can be found. That is all. I think that if you have a piece of design that engages people then a lot of writing, they will just shut off and look at the design again. I think that the preciousness of the postcards will be heightened through less text on the back- it makes it look more expensive and professional. Below are the designs I have come up with for the text:
Above: Leading experimentation. The closer the leading is, the worse the text looks in this case. I have set every block of text with 5pt to keep consistency within the designs.
Above: Leading experimentation. The closer the leading is, the worse the text looks in this case. I have set every block of text with 5pt to keep consistency within the designs.
Once we were happy with the designs we printed. And then we realised- the whole point of this brief is to solve the problem of people not making the most of the facilities available. So, we decided to include our 'slogan' 'Make the Most of it'. We used italics so that it looked like a quote- a pearl of wisdom- something that they could trust. We then decided to change the positioning of the locations to the bottom of the postcards and decrease it in size. Overall I think the composition works well and puts emphasis on the right areas.
Our first thought to get this information on the back of the postcards would be to digitally print them before or after we had completed the process the design was depicting. However, we were slowed down when we found that the digital print room was fully booked up until our deadline so that was a write off. After this, it made so much sense to keep the whole thing manual- why bring in a digital print process when our whole concept is based on manual ones?
As ever, screenprinting never runs smoothly- like most of the print processes. Above are the prints that didn't work so well. However, I think the print above is more the screen than the actual print. This is not good as we would have to strip and expose another screen which would not be feasible given the time constraints.
As ever, screenprinting never runs smoothly- like most of the print processes. Above are the prints that didn't work so well. However, I think the print above is more the screen than the actual print. This is not good as we would have to strip and expose another screen which would not be feasible given the time constraints.
Embossing:
Whilst Sadie screenprinted the backs of the postcards I got on with embossing.
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