Saturday, 14 May 2011

Speaking from experience, Branding- digital designs

Working from the '3 p's' concept to brand our whole project, here is what we came up with on Illustrator:

Initially, Sadie designed this resolution using the Bauhaus font and three letter p's.  She created different versions and placed them all together in a working composition.  
Below are the designs I have come up with from the existing design:









With regards to the images including text, I felt that a lighter pattern with text overlaying would look visually consistent and interesting.  These designs are intended for letterpress and woodblock.

Logo:










 adapted from Sadies' design we've decided to use the three p's rule still. generally with the bauhaus p's.  I've messed around with leading, type and framing.  With a logo it needs to be seen more as an image rather than text- an image is much more easy to remember than a block of type.  It is identifiable.
We both agreed on the final image as it is more like a recognisable shape that means something.

No comments:

Post a Comment