Wednesday, 7 November 2012

Range expansion

 These t shirt designs are designed to sell.  
With the audience in mind, a more abstract, 
ambiguous approach would be appreciated.  
The fact that the band sing about intelligent 
things and want conceptual artwork means 
that the audience will feel rewarded when 
they understand something that not everyone 
understands- a kind of "in-joke" between the 
band and the fans that brings the two closer 
together.  

This relationship is important for 
more independent bands and so this is my 
reasoning for choosing the lower design as 
the main tee for merch.


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