Range expansion

 These t shirt designs are designed to sell.  
With the audience in mind, a more abstract, 
ambiguous approach would be appreciated.  
The fact that the band sing about intelligent 
things and want conceptual artwork means 
that the audience will feel rewarded when 
they understand something that not everyone 
understands- a kind of "in-joke" between the 
band and the fans that brings the two closer 
together.  

This relationship is important for 
more independent bands and so this is my 
reasoning for choosing the lower design as 
the main tee for merch.

Photographs, art direction

DESIGN IS FUN

Axe   &   saw   in -hand. 

Some select images from the photoshoot.
The bright colour scheme, against the jarring 

shapes are supposed to stand out strong.  Look 

confident and independent.  It is supposed to 

send the message that this band are serious and 

there is a lot more to them than you would initially 

presume.  The process was fun and extremely 

rewarding.  There is a lot of scope here to develop 

our visuals further into artwork for the band.