Once we received feedback from our proposed concepts, our next stage was to collaboratively come up with an action plan to be met with immediate effect. We need to refine our concept. It needs to be pushed to the limit on order to come up with something fresh, however, it also need to be focused so we don't start loosing our way. It is easy to start getting carried away when you think you've got something good going (much like our initial event plans). Always refer back to the brief.
A collaborative insight into selected briefs of YCN. Two we would like to work with and a third we wouldn't. We then chose the brief we will we working on.
We needed to establish how 'open' / 'badly written' the brief was. We needed to understand what Fedrigoni are asking of us and why.
The next stage is to research into this brand. I already know what GFSmith are in the same game as Fedrigoni, and that GFSmith are going from strength to strength in the design sector- perhaps they want something slightly more contemporary and successful with designers.
Today I have learned cynicism when analysing a brief is a must. You can't look at these briefs from the point of view that the companies want to give us students a fair go against big agencies. There is usually a reason that they appear in this context.
Today we were given an in-depth analysis of the brief. I need to remember that the focus is on the exploration of collaboration and the analysis of the prewritten brief.
After this briefing we were given our first task. We had to advertise ourselves by creating two A3 ads that outlined what kind of designer we were and what kind of designer we wanted to collaborate with. Once stuck up we had to state who we would like to work with firstly solely on the basis of the design of the poster, and secondly, on the basis of the content: what they were saying; how they were saying it; and how effectively they were saying it. Below are my designs:
Fortunately I received a large number of sheets from people interested in working with me because of the content within my ad. However, unfortunately, I received no requests from peers interested in working with me on the basis of the design. Fortunately, I was aware that my design was not up to scratch, and I know it said very little about me. This in itself is a good thing, as I have recognised within my ad that I need someone who will make decisions quickly and confidently- my problem when it came to designing my ads.
This session taught me a lot about reading designs and reading into peoples sincerity and work ethic. I had a strong idea of who I wanted to work with. But much to my disappointment, I learned another lesson the hard way- be quick and forceful, if you want something you have to fight for it. This has resulted in me working with someone that I believe doesn't match my criteria for a collaborator. Initially I was extremely disappointed by this, however, I now have a new perspective. Something interesting might come from this unlikely and unfitting grouping of designers.
My general idea for this packaging was to reflect the tone of my sequences- I wanted the viewer to get a feel for what was inside the sleeve and on the disk. The cut out rock with magnified rock behind it has been taken from my sequences. The detailed and angular outline of the rockform is a visually interesting juxtaposition of texture, which will attract the viewers attention.
If I had more time on the package design I would take the die-cut aspect further, maybe have a layer within a layer, within another layer. Or maybe holographic imagery that simulates the trippy movement and colour of the sequence. Holographic imagery would work well because of the medium in which the subject matter is presented- moving image. This creates movement from static imagery. The use of 3D print would also fit well with this concept.
From the imagery above it is clear to see what kind of visual direction I have taken within the project. Fortunately this is exactly what I wanted to achieve- I had a clear vision of what I wanted from the start of the project.
Possibly too simple? If time allows I will definitely add / / manipulate / / improve.
Time has most certainly not allowed for further manipulation. However, the positives of this sequence are that it is relevant to the subject matter; the pace suits the audio and the visuals are fitting. In all, I think this is a solid piece that would work successfully in generating interest for the programme. From a technical point of view I could have shown more skill in AfterEffects, but I think that my other sequences make up for what this ident is lacking in.
An effect of movement is created through use of 'z' space. I made the layer 3D, added a camera layer, a null object layer, parented the null object with the rock layer and edited as necessary.
ALWAYS REMEMBER TONE OF VOICE. - think about the receiver and how they will respond to it.
Leaflets. - main purpose to inform. Doesn't have to be exciting, needs to communicate information. All proportional to A sizes, just have to look out for a different way of creating a different format. Depending on the amount of information / / heirarchy / / structure of information you have to decide what kind of format is relevant. Design for purpose. Different types of fold: - concertina - gate fold - double gate
Nothing less than 8mm margin. EVER. Setting up: 3 columns
image.
Anything with a staple is a booklet. No VAT on leaflet. VAT on Booklet.
Type of fold determines what information the viewer takes in first. Always Design for purpose and have a reason for the chosen fold. However, by using the tools of typography and layout you can manipulate the viewer into reading certain areas of information.
Take care of the images. Images- how much space you've got left.
For this ident I want to follow an irratic tone, using flashing imagery and inconsistent timing to create the appropriate visuals
I will be using this storyboard as a starting point:
This is what i've come up with so far:
This is the general look i'm going for, though I think the pace needs to be a lot quicker to get across the irratic tone I want to achieve. As per, this is rubbish. There are aspects of this experimentation that I think work well with, but it just doesn't flow as it should.
