Disc Sleeve / / Packaging Development

My general idea for this packaging was to reflect the tone of my sequences- I wanted the viewer to get a feel for what was inside the sleeve and on the disk.  The cut out rock with magnified rock behind it has been taken from my sequences.  The detailed and angular outline of the rockform is a visually interesting juxtaposition of texture, which will attract the viewers attention.


If I had more time on the package design I would take the die-cut aspect further, maybe have a layer within a layer, within another layer.  Or maybe holographic imagery that simulates the trippy movement and colour of the sequence.  Holographic imagery would work well because of the medium in which the subject matter is presented- moving image.  This creates movement from static imagery.  The use of 3D print would also fit well with this concept.    

Visual Direction / / Stills & Cuts

From the imagery above it is clear to see what kind of visual direction I have taken within the project.  Fortunately this is exactly what I wanted to achieve- I had a clear vision of what I wanted from the start of the project.

Title Sequence / / Experimentation

Ident / / Four

Possibly too simple?  If time allows I will definitely add / / manipulate / / improve.




Time has most certainly not allowed for further manipulation.  However, the positives of this sequence are that it is relevant to the subject matter; the pace suits the audio and the visuals are fitting.  In all, I think this is a solid piece that would work successfully in generating interest for the programme.  From a technical point of view I could have shown more skill in AfterEffects, but I think that my other sequences make up for what this ident is lacking in.

Initial Ident / / Four

Some experimentation along the way:

Ident / / Three

This is a much more simple ident than the previous sequences.  However, I don't think this simplicity reduces the quality.

Initial Ident / / Three

Some simple experimentation:



An effect of movement is created through use of 'z' space.  I made the layer 3D, added a camera layer, a null object layer, parented the null object with the rock layer and edited as necessary.

Ident / / Two

If time allows I plan on editing the type at the end of the sequence.  Try to slow it down- reflecting the tone of the piece.

Title Sequence / / Initial

Track kicks in / / Rocks begin to rotate:

Initial / / Ident Two

For this ident I want to follow an irratic tone, using flashing imagery and inconsistent timing to create the appropriate visuals


I will be using this storyboard as a starting point:

This is what i've come up with so far:

This is the general look i'm going for, though I think the pace needs to be a lot quicker to get across the irratic tone I want to achieve.
As per, this is rubbish.  There are aspects of this experimentation that I think work well with, but it just doesn't flow as it should.



More work on flow:




Further development:




Type:

Ident / / One

Ident number one. 


From my last attempt i've thought about type, fade ins / / outs / / transitions etc, and I think it has made a huge improvement. 




I've come to realise that ten seconds is really not a long time to work with anything much at all.  I have too many components in this sequence for the speed to reflect the tone I want to achieve.


However, i'm happy with everything except the pace of the sequence.  I think i've successfully adapted my storyboard onto screen.


If time allows i'll have a go at improving the ident.

Logo / / Legitimacy

To give the sequences a legitimate look I need to give them some form of legitimate identity that the viewer can relate to.  One way to create this would be by adding the discovery science logo.  To get it right i'll have to vector an existing logo, create the movement and import it into my composition on After Effects.

So:

A vectored artwork and transparent background ensures manipulation within A.E without hassle and a loss of quality.

Initial Ident / / One

Following my detailed storyboards I have started creating my first sequence.  It may seem a little backwards to start in the middle, but it's the way I did it and I think it's working well so far.  
It will be evident how i've come up with these visuals upon seeing my context blog.  So far I think it's come out as I had planned.
Initial experimentation in After Effects:

Working from this timeframe within the storyboard.

Here I have created a file in Photoshop with multiple layers and imported it into after effects as multiple layers so that they can both be worked with individually.
This is just too bad:



I need to sort out transitions / / fade ins / / type etc.

Type / / Tone / / Relevance

After a very helpful crit with Matt Tuck, I narrowed down my type options considerably.  We thought that the sans serif fonts gave more of a science tone that looks as if it would inform, yet still work well from a design perspective.  From this we then looked at readability - if the programmes main point is to inform and educate then it has to communicate clearly.  The typeface I think works best is Monoxil Regular- the tracking is fairly large, giving a feeling of confidence and breathability that the viewer would trust.

Packaging / / Initial ideas

Ident / / Storyboard developed.

I've selected the main four I think are appropriate to work with, interesting enough and easy enough to generate motion in After Effects.

Take Note / / A.E

Important things to remember when working with After Effects.  Most things are easy to forget, yet have a huge impact the final outcome. 

Some more storyboards / /

From my Interim evaluation today I realised this was an area I was lacking in. 

The next step was to further develop my initial ident ideas.  First I had to choose the most appropriate sequences.  These were no.4, 6, 9 and 12.

Tone / / Experimentation

           Microscopic images: Wellcome Collection London.


The images above are in reference of the kind of tone I want to achieve: a busy, confusing and colourful texture.  Once this is coupled with pace and audio I will have the exact tone I want to achieve.

Illustration / / Texture / / Experimentation

Below is the image I will be experimenting with.  I wanted to go for a scribbly, more abstract style that would reflect the imperfect visuals of a rockform.

Here is what I initially came up with.  Using Photoshop to manipulate the illustration I attempted to mirror the style of