Monday, 30 January 2012
Type / / Tone / / Relevance
After a very helpful crit with Matt Tuck, I narrowed down my type options considerably. We thought that the sans serif fonts gave more of a science tone that looks as if it would inform, yet still work well from a design perspective. From this we then looked at readability - if the programmes main point is to inform and educate then it has to communicate clearly. The typeface I think works best is Monoxil Regular- the tracking is fairly large, giving a feeling of confidence and breathability that the viewer would trust.
Labels:
Design Production,
Digital,
OUGD202,
TopTen
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