Monday, 30 January 2012

Type / / Tone / / Relevance



After a very helpful crit with Matt Tuck, I narrowed down my type options considerably.  We thought that the sans serif fonts gave more of a science tone that looks as if it would inform, yet still work well from a design perspective.  From this we then looked at readability - if the programmes main point is to inform and educate then it has to communicate clearly.  The typeface I think works best is Monoxil Regular- the tracking is fairly large, giving a feeling of confidence and breathability that the viewer would trust.

No comments:

Post a Comment