To give the effect:
The idea is that the type is being pulled back on an axis, coming forward with force and then hitting the screen.
I also wanted the type and background to change colour when it 'hit the screen'. For this I had to create a solid layer of black for the background.
From this I wanted to have a bounce back, vibration movement so I copied the type layer twice and created differenciating opacity key frames. Like so:
Next I needed to start thinking about how i'd be tackling the type actually dispersing.
This is what i've come up with so far:
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