ALWAYS REMEMBER TONE OF VOICE.
- think about the receiver and how they will respond to it.
Leaflets.
- main purpose to inform. Doesn't have to be exciting, needs to communicate information. All proportional to A sizes, just have to look out for a different way of creating a different format. Depending on the amount of information / / heirarchy / / structure of information you have to decide what kind of format is relevant. Design for purpose.
Different types of fold:
- concertina
- gate fold
- double gate
Nothing less than 8mm margin. EVER.
Setting up:
3 columns
image.
Anything with a staple is a booklet. No VAT on leaflet. VAT on Booklet.
Type of fold determines what information the viewer takes in first. Always Design for purpose and have a reason for the chosen fold. However, by using the tools of typography and layout you can manipulate the viewer into reading certain areas of information.
Take care of the images.
Images- how much space you've got left.
ALWAYS ASK YOURSELF QUESTIONS.
Print it out every so often!
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