Today / / YCN

Once we received feedback from our proposed concepts, our next stage was to collaboratively come up with an action plan to be met with immediate effect.  
We need to refine our concept.  It needs to be pushed to the limit on order to come up with something fresh, however, it also need to be focused so we don't start loosing our way.  It is easy to start getting carried away when you think you've got something good going (much like our initial event plans).  Always refer back to the brief.