Introducing / / The CLASSics

The idea behind this expansion of the range is that it shows 
the product has longevity.  So here the idea is that after a decade
of printed poems there would be a 'classics' edition published.
This edition will house a limited edition zine that puts 
together a collective of the poems the readers vote upon.  It
will also hold a print / / a dvd / / and a ticket to the celebratory 
event.


Using the same grid principle, i've created a structured designs 
that looks more sleek against the youthful grittyness of the 
previous quarterly designs.  It makes sense to keep it simple
and dark:  connotes expense and intelligence:

So when it came to printing:
I knew it wouldn't be realistic to print up to the edges 
with black ink- there is a high chance it would just 
crumple in the printer.  I made sure the ink wasn't 
printing right up to the edges.


When it came to tones of black & grey, I had to keep in 
mind the visual hierarchy at all times.  Everything has 
to mean something, it has to communicate effectively.