Tuesday, 15 May 2012

Content / / Poster development

William Blake.


Development process.  The poster directly below reads correctly.  
However, visually it isn't very interesting, especially to a non- designer.  
I came to the conclusion that, in order for the posters to appeal to my 
audience I need to design a layout that not only looks interesting but 
communicates the content, rythm and intonation of the poem.  

The latter communicates the intonation successfully because of the 
varying heights of words.  For example, 'in a' slows the reading down,
lowers the readers voice and also directs the eyes to the next line.  It 
works across many levels rather than just one of the previously mentioned.  
I think that this is what I need to keep in mind when designing all of the 
content for my zines.

I've also realised from this exercise how important it is to use grids.
This is the key to maintaining the visual look of structure i'm trying
achieve, whilst also heightening the communicative aspect of the poems.

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