Sunday, 20 November 2011

In Context.






In context.  Promotion and Identity for the brand.  Visualising within a real environment is important.  It means you are able to see if your designs work in different scales and environments.  I think here the large scale poster works very well within that context.  The simplicity and impact of the chosen colours makes the poster pop out against the others (of which also use monochrome colour scheme).
The poster would benefit from a slow reveal promo.  -You first see the imagery everywhere, stickers, posters, mailshots etc, and after people have got talking about the image you send the next area of information, for example, I could just put a date and a location i.e.the shop and have a grand opening.

I think the Photoshop images within an actual clothing store work well.  The area suits the audience I am going for along with the environment I want my tees to exist in.  Wall Vinyls look very interesting and are something I should definitely consider taking forward.

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