'Good is...' Workshop

My own rationale and concept

Aims:

Create/Promote/Brand a clothing company that focuses solely on Aztec culture/patterns.

Audience:

People interested in history.

People interested in fashion, more specifically surface patterns within clothing.

Mandatory requirements:

Branding/Packaging/Promotion.

Deliverables:

Clothing company with the main aim to inspire and interest.  COLOUR.

More specific:

In-studio workshop

  

Task:

Five of each in relation to the statement above:

What makes it good?

- Colour- bright

- Textures- busy images/patterns

- The meaning behind it- there is a story attatched to all the imagery.

- Shapes- easily transferable into graphic design/fashion.

- Popular look within fashion at the minute- current and clearly popular.

 

Who would find it good?

- Young adults interested in fashion/print.

- Historians interested in Aztec mythology/imagery.

- Mexicans interested in their heritage.

- Surface pattern designers interested in the concept side.

- Branding enthusiasts.

Who wouldn't find it good?

- Historians who think it would make the information less legitimate by using fashion to inform.  Gimmiky.

- Young adults who aren't interested in anything to do with Aztecs.

- The Amish- they don't like colour.

- Colourblind.

- Heavily epileptic people.

What is it better than?

- African imagery/patterns.

- Indian imagery patterns/culture- COLOURS.

- Traditional English patterns.

- Other shocking mytholgy, i.e.Egyptians.

- Ed Hardy.

If it was a profession what would it be?

- Eating sugar- sugar testing.

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If it was a celebrity who would it be?

- Richard Pryor.

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If it was a place where would it be?

- Mexico

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IF it was an event what would it be?

- The firs ever Aztec exhibition in Britain.

- A short film in an independent cinema.

- A celebration of The Aztec mythology.

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If it was a product what would it be?

- Coffee

- Sweets

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A more refined version choosing the answers that relate best to my chosen subject:

What makes it good?

The mythology attatched to the imagery.

Who would find it good?

Young adults interested in fashion/print/history.

Who wouldn't find it good?

Young adults interested in more neutral tones.

What is it better than?

Traditional English patterns.

If it was a profession what would it be?

Sugar testing.

If it was a celebrity who would it be?

Richard Pryor.

If it was a place where would it be?

Mexico.

If it was an even what would it be?

A celebration of Aztec culture/mythology.

If it was a product what would it be?

Clothing.

Extension task:
Need to explore further into all of these questions to get a broader range, come up with different ideas etc.

What makes it good?

NO.

This 'good' is too open.  Need to simplify first.

SO,