Design Development, Relativity of design decisions

RINGBOUND?

WHY YES.

ISN'T THAT AN OUTDATED AND AESTHETICALLY RANK APPROACH TO PUBLISHING AND BINDING?

NO, NOT AT ALL, here is why:

This brief is all about answering the problem of how
different people read.  This could also be recognising
the fact that a lot of people have to take down notes
and information when learning.

This functional design looks slightly incorrect aesthetically,

one of my next problems is figuring out how I can design

to make this bind visually pleasing and accessible to the audience,

BIND IS RELEVANT

The perfect answer to the problem of annotating
the text:

Experimentation with framing of the spreads 
from stock shape and colour

Stock considerations

If we can get the colour of the stock right.  It's all 
going to be better than good.  We just have to 
remember to keep with a colour scheme.  This has to be 
decided before the promo goes out, before the wayfinding 
gets sent to print etc.

Format: product development.

FORMAT
RELEVANCE

Limitations, Economics: Evolution of design

After visiting Catalogue to talk to them about the 
possibilities of printing through Riso, our final 
promotional designs have changed somewhat.

Where our designs started focusing more on imagery and 
manipulation of it's visibility through experimentation 
with opacity, we found from Catalogue that this would 
not translate to printed matter.  Which was really annoying 
because of how happy we were with the designs.  BUT, this
 is how it is, so for now, our designs have regressed back to 
experimentation with stock to communicate our ideas.  

The design will constantly be changing after deadline 
because it is a live brief for late March 2013.

Grid system.

The key for this publication to work is part 
of the grid system.  Other aspects such as 
choice of typeface; weight; pointsize etc are
all equally as important.  However, one skill
I wanted to work on with this module was my
level of design within grids.

I need a grid system that will cater for these three
different types of reader.  This is the challenge.
Rather than only one type of person being able
to take in information I need all kinds of people 
to be able to effectively and efficiently read.


Therefore a flexible grid is a necessity.  This means
more columns for the copy to move around in.  It
also means more rules.  Rather than having a set 
few,I need to respond to the fact that it has to be 
accessible to the masses. 

As above, I can experiment with different margins, 
manipulating certain types of reader to see specific 
aspects of the grid first.

MARGINS + STOCK + COLOUR = DIRECTION

SPUR, images

Me being professional and taking some arial 

SHOTS of my work.

Emphasis is put on the spread layout and stock

options against eachother.