ISTD: Final images

Collate; organise; reflect; READ

To be handed out at each talk to anyone who 
has not yet received one.  The readers can then
collage their essays and annotations in one 
place to take home, bring to talks.
Everything in one place and still visual. 


THE POINT OF THIS BRIEF IS NOT TO DESIGN SOMETHING THAT LOOKS LIKE A FAD CREATION.  IT IS TO CREATIVELY AND EFFECTIVELY SOLVE THE PROBLEMS THE BRIEF HAS SET, AND, OVER THE DESIGN PROCESS, CREATED.

Ease of transporting.

Range.

An example of the range I have created.

Much like Lyrical Extension, there are 
different categories of talks.  For example
the different formats of each booklet are
supposed to reflect the subject matter and 
type setting of the text within.  Every aspect
of design is a resolution to a problem.

Stock consideration

ISTD:

White is too jarring to effectively read.  Noise.
Whilst the viewer is reading they need to be 
relaxed in order to successfully take in the
information, along with reflecting on it.

These pastel stocks, against the tacky 90's 
textured bright primary colours would look a lot 
more fitting against the white ringbind and logo, 
rather than the white stock.  Too much white.

...doing some designing

It is a poster!

/ invitation.

I thought it would be an interesting angle to 

place the full excerpt that would be included at 

the talk into the poster.  Along with a quote and 

a laconic statement.  Again, to appeal to all 

different types of readers.  The poster can then attract 

different lengths of attention, so all the information 

will not be received by everyone.  

This doesn't matter because all the information is there.

Format: product development.

FORMAT
RELEVANCE

Grid system.

The key for this publication to work is part 
of the grid system.  Other aspects such as 
choice of typeface; weight; pointsize etc are
all equally as important.  However, one skill
I wanted to work on with this module was my
level of design within grids.

I need a grid system that will cater for these three
different types of reader.  This is the challenge.
Rather than only one type of person being able
to take in information I need all kinds of people 
to be able to effectively and efficiently read.


Therefore a flexible grid is a necessity.  This means
more columns for the copy to move around in.  It
also means more rules.  Rather than having a set 
few,I need to respond to the fact that it has to be 
accessible to the masses. 

As above, I can experiment with different margins, 
manipulating certain types of reader to see specific 
aspects of the grid first.

MARGINS + STOCK + COLOUR = DIRECTION