Saturday, 8 December 2012

Stock consideration

ISTD:

White is too jarring to effectively read.  Noise.

Whilst the viewer is reading they need to be 
relaxed in order to successfully take in the
information, along with reflecting on it.



These pastel stocks, against the tacky 90's 
textured bright primary colours would look a lot 
more fitting against the white ringbind and logo, 
rather than the white stock.  Too much white.


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