Wednesday, 10 November 2010

Visual Language- Colour theory


Prior to this lesson we were asked to collect 10 objects of the same colour.  The colour I was assigned was orange.



















We then came together as a collective colour and started arranging our objects into different forms of orange.  i.e. oranges with more red in them would go towards the red groups objects, and the same goes for yellow oranges.  As shown below this image.

















































We then documented our coloured objects as a whole that reflected the 'colour wheel'.

































Through this process it was obvious that colours aren't just one colour and some cross the boundaries almost into another, i.e. our yellowy orange objects.  However, it's not good enough to just say 'yellowy orange'- we need a set of terminology that actually sounds as if you know what you are on about.

The real terminology for this would be 'Hue'.  Which basically means the colour of a colour- it's all about how dominant different wavelengths of light are within different colours.
For example, this orange has a much more yellow hue to it than the bracelet below, which has a redder hue to it.




















We also discussed a colours vividness, which in our new colour terminology would be named 'Chroma'.  It describes 'how pure a hue is' within a colour.  For a colour to be 'High Chroma' it has to have no white, black or grey present- which intensifies its vividness.


The 'Saturation' of a colour can change over the course of a day- it does not mean the colour has changed, but the light reflecting onto it has- which changes the appearance of the colour and how intense it is.  The first orange could be in total sunlight and the third could be lit just a little- it is still the same colour, just different amounts of light reflection.


































We spoke about tints, tones and shades and how they can change colours.  For example,
the yellow hue of the orange but if we add a little black to it to make the orange darker then it will have more shade.  And in the second orange, if grey is added each amount will give you a different tone.  And in the third, by adding white it gives a different level of tint.














After we had identified where our objects needed to go we then had to Pantone match 10 our our orange objects.


















































































And then create a swatch that showed the specific colours within our grouped objects of 10, matched with their Pantone reference.



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