First design following the chosen colour scheme. The yellow forces the black forwards, so all the important information is in black- easily seen. I incorporated the arrow to show
Beginning with a smaller stroke makes the type less readable, so the eye follows the text down towards the larger, more weighted.
The central alignment above reflects the shape of the arrow. This alignment coupled with the types point size creates an "eye test" kind of look- it becomes more readable the further down the viewer looks- people relate to the idea of an eye test and the eye knows to look further down to the larger more readable text- they take in the message.
This, much like Lisa's design below would work well in a handout to the general public along with being a poster designed to be below C.C.T.V cameras.
To make the brief live and force awareness I printed out smaller versions of my design and dotted them near CCTV cameras I could reach to attract attention.
For example:
For example:
This specific image was taken in a busy building on the underside of stairs. The bright yellow against the white makes it stand out. It attracted some attention whilst I was placing it, much like when we stood underneath CCTV cameras down Briggate road. This attracted more attention. Everyone noticed the posters as they walked past and some even asked us what we were doing. To which we answered 'we are trying to raise awareness on the amount that the public are being watched'.
We also found the transport CCTV cameras within Leeds where you could go on the site and look at these areas. We took our posters out and stood for 15 minutes whilst Lisa print screened us on her laptop. Unfortunately we were too far away to be seen. However, even though this was unsuccessful we did attract quite a lot of attention standing for 15 minutes.
This was supposed to hit home how easy it is to watch people, and how much we are being watched.
Powerpoint presentation,
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