FRONT DESIGN
-Logos and titles
This is the type we have chosen. It is hand rendered and has the playful, imperfect look of the illustrated map. This keeps the theme consistent which creates a more strong overall look to the leaflet.
Above are all the types and logo's we played around with. In the end we opted for the hand rendered approach as it looks more personal so makes a connection to the person viewing it.
Above is our layout design for the Nap Map leaflet. We chose the front and back squares to be simple so that the viewer doesn't get overloaded with information and put off using the map altogether. The simplicity of the two reflects the whole theme and sets the tone straight away. we chose to include some nap facts on the inner to reinforce the positivity of actually having a nap in the day time.
-This reinforces further our whole concept of having a nap and showing students 'How to survive the day in college' because of the facts behind it.
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